7.18.24

AGENDA

• Looking for clarity and direction and process (roadmap?)
• Marketing Channels
• current business SOPs
  • where are clients currently coming from?
  • team flow
  • finances
  • current software; pros, cons (Booksy)
• Cover Space set up
  • did you move? looking for a refresh?

NOTES

• Business goals
  • client acquisition
  • increase revenue
  • space set up?
• revenue - $50k-$100k
• goal revenue $100k-$250k
• Business challenges
  • bookings/client acquisition; marketing
  • CRM/Booking system
  • Branding
  • Accounting/Budgeting
• 10 years of the business was in Pennsylvania, hometown, only nail salon in the town
• Naples business is only ~2.5 years old; not knowing folks yet, etc.
• super expensive to live
• most valuable thing today
  • marketing and advertising
  • who is the target market
  • all of the tech options, using all the different apps, etc. isn’t something you’ve been able to find, figure out all of that through on the job training
  • branding
  • constantly overcoming the higher price point than other nail salons (differentiate that you’re not upselling, you’re advertising your base price and give you sticker shock by the time you get tho the register at the end of your appointment)
  • working a website designer and graphic designer
  • wanting to build business credit, working with a CPA to get a better budget
  • content creation
  • retail game has always been average, the pediceutical footcare line
• branding differentiators
  • unisex, keep things neutral
  • CMP certification
• Naples is a very seasonal town (April - October are not busy; figuring out budgeting for having higher than)
• Marketing
  • using Groupon during the off season
  • promotion for Booksy
  • Naples mom groups, facebook groups, etc. all refer each other in the Facebook groups
• thinking about switching from Booksy to Square for booking so it matches your
• local marketing, guerilla marketing ratio of new vs. repeat clients